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You as a Product I wrote a piece a short time ago about USP's. If you haven't read it yet go here: http://ptreference.com/snip/100.htm so you've got some background information on what exactly it is we're trying to ac . . . keep reading Social Capital Wayne Baker sums up Social Capital nicely when he defines it as "resources that you have access to through your social network". These resources include information, ideas, leads, business opportuniti . . . keep reading Define your Uniqueness A clearly defined USP will place your business head and shoulders above the rest. If you're not sure of the benefits of niche marketing you need to read this! . . . keep reading Super Sets - how to supercharge your workouts A super set is a pair of exercises placed together. The primary reason for this is to save time, or to perform more work in the same amount of time (increase workout density). There are several ways t . . . keep reading Fat Loss Training and Intervals The majority of gym clients all want the same thing -- "to get in shape and tone up". To accomplish this we need a combination of hypertrophy and fat loss. The problem faced as PTs is that for traditi . . . keep reading More

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